It started with a catch phrase amongst family and friends enjoying cigars and good conversation. The proper etiquette of cigar smoking is to “Never Ash” and thus began the “NeverAsh” social media pages.  People started sharing long ashes and telling the story of where they are, what they are feeling, who they are with, and sharing with fellow cigar smokers. 

Little did we know it would turn out to be something big within our Italian family and friends. That’s when Steve Rotondi and Tom Grilli decided to take it further.  

It was then that we decided to create our own Cigar Brand.  Not just any brand, but a quality brand that cigar aficionados could really enjoy.  A cigar that was handmade and rolled with premium tobacco leaves.  We found this in the Dominican Republic with Tabacalera William Ventura.  

After much research and testing, the first three NeverAsh Cigars were born- “The Churchill”, “The Figurado” and “The Robusto”.  These are just the beginning as we plan to add more to the collection.  

It’s our passion to foster community amongst cigar smokers and to offer them top premium quality cigars. 

When you are out having a cigar, reach out to our Instagram/ Facebook pages and send some love.  Most importantly, always remember to #NeverAsh.   

Owners – Steve J Rotondi and Tom Grilli