NeverAsh was founded on a simple belief: the finest cigar moments are meant to be savored. What began as a phrase shared among family and friends soon became a symbol of appreciation for the ritual, craftsmanship, and conversation that define cigar culture.

Driven by this philosophy, Steve J. Rotondi and Tom Grilli set out to create a cigar brand rooted in quality and authenticity. After extensive refinement, they partnered with Tabacalera William Ventura in the Dominican Republic, where NeverAsh cigars are handcrafted using carefully selected premium tobaccos and time-honored techniques.

Today, NeverAsh offers a curated collection of luxury blends, crafted with precision and consistency for those who value tradition and refinement. More than a cigar, NeverAsh represents a shared moment — unhurried, intentional, and respected.

Starting in 2026, NeverAsh will proudly support our military and first responders. A portion of every cigar sold will be dedicated to honoring these heroes, delivering cigars as a token of gratitude for their service and sacrifice.

When you light a NeverAsh, you’re not just enjoying a cigar. You’re honoring the ritual and the people who make our communities safer every day.

#NeverAsh. 

Owners- Tom Grilli and Steve J Rotondi